SHRED – ART OF ARC

Nov 11, 2019 by antti autti Category: Anttisworld 0 comments

Turning— it’s the oldest trick in the game. And still the best.
Last spring, I had the opportunity to join the two-time Olympic gold medalist and SHRED. Co-founder Ted Ligety for a shoot in Snowbird Utah.
The idea for this shoot was to get out and create a film that every rider and skier could relate to. Starting from day one the concept started to unfold and I was amazed to see how powerful skiing looks when one of the best in the world does it. In our sports, how you flow down the mountain matters and there is nothing more special than making something as simple as turn to look and feel powerful. To me, this was truly a powerful experience to be able to share runs with one of the legends of alpine skiing while we were searching perfect spots for turns and explored the concept of Art of Arc.

Enjoy the film.

Produced by SHRED.
Filming/Editing | Iisakki Kennila
Executive Producer | Ilmo Niitymäki
Director of still photography| Simo Vilhunen
Music: ‘Yadnus’ performed by !!! (Chk Chk Chk) | Courtesy of Warp Records Special thanks to Haglöfs | Snowbird | Protect Our Winters (POW).

SHRED. is a proud member of 1% for the Planet. As part of our commitment to the organization and its mission, we support Protect Our Winters (POW) and its efforts to combat the climate crisis and educate the public about its effects. SHRED. donates one percent of all of its online sales to POW.


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